Mainline · universal SME essentialsAbout to release

Your main line — answered. Whatever you sell.

Universal SME essentials kit: qualify leads, book jobs or appointments, kill voicemail — trades, salons, studios, consultants. Not food. Not ecommerce WISMO.

See packsOps demo

Mainline is the accessible essentials kit — priced under food verticals.

Live sample

“I stopped finding five missed calls after every job. Mainline books while I’m on site.”

— Illustrative · local trades owner

Intake agent

Enquiry type, area, urgency — any industry

Booking agent

Slots / callback windows

FAQ agent

Hours, pricing bands, service area

Happen in your business?

Voicemail graveyard

You’re on the tools or with a client. The next lead calls a competitor.

Unqualified noise

You need area, urgency, and what they want — not a five-minute chat.

No receptionist budget

Every industry needs a front line. Most SMEs can’t staff one.

Who it's for

The essential phone desk every SME needs

Solo & micro teams

Stay billable. Still answer the phone.

Intake + booking while you’re delivering the work.

Missed enquiries / wk

typical micro SME

5–15

Job value

varies by trade

£80–£800+

Kit entry

Essentials pack

£699

Priced as essentials — lowest Commerce entry by design.

Growing local brands

FAQ + booking without a hire.

Hours, service area, pricing bands on a kit card — Plus/Pro when volume rises.

Agents

intake · book · FAQ

3

Pro concurrency

Pro pack

40

Overage

completed bookings

£0.55

One captured job a month usually clears Essentials.

Built into this version

Industry-agnostic intake

Same kit — your service card customises language.

Booking windows

Callbacks and slots without a human receptionist.

FAQ from your card

Hours, areas, starting prices — always on.

How it works

  1. Step 1

    Forward your main line

    Busy / no-answer → Mainline.

  2. Step 2

    Fill the Essentials card

    Services, areas, hours, starting prices.

  3. Step 3

    Leads land booked

    You get structured enquiries — not voicemail.

Hybrid pricing · Mainline

Packs sized for what this version does

Zero risk on usage: if the agent does not complete the outcome, you do not pay overage. Typical gross margin 85–95% on base fee + light overage (software-led stack).

Mainline is the accessible essentials kit — priced under food verticals.

Best entry

Essentials

£699/mo

400 bookings · then £0.7/booking

Intake + FAQ · 12 concurrent

  • ✓Universal intake desk
  • ✓400 bookings / mo
  • ✓Essentials kit card
  • ✓Month-to-month
Deploy Mainline · Essentials

Plus

£999/mo

900 bookings · then £0.55/booking

Intake + booking + FAQ · 25 concurrent

  • ✓Everything in Essentials
  • ✓900 bookings / mo
  • ✓Full booking agent
  • ✓Priority setup
Deploy Mainline · Plus

Pro

£1499/mo

2,000 bookings · then £0.45/booking

3 agents · multi-line ready · 40 concurrent

  • ✓2,000 bookings / mo
  • ✓Multi-number ready
  • ✓Custom FAQ pack
  • ✓Quarterly tune-up
Deploy Mainline · Pro

FAQ

Is this Clara?
No. Clara is clinics. Mainline is the universal SME phone desk across industries.
Food businesses?
Use Takeaway or Restaurant — different agents and packs.
Why cheaper than Takeaway?
Essentials kit, lighter peak concurrency — built for volume of SMEs, not Friday food spikes.