The Friday meltdown
Two hands, one phone — every engaged tone is a £25–£60 order next door.
Chip shops, pizza, curry, late-night counters. The agent takes the order, confirms collection, and pushes a kitchen ticket before the line goes cold.
Takeaway pricing sits slightly under restaurant — high volume, simpler flow.
Live sample
“Friday used to melt the phone. Now the board fills while we still fry.”
— Illustrative · independent takeaway operator
Order agent
Items, size, extras, allergy notes, collection time
Rush agent
Overflow twin on Growth/Scale — same menu, same board
Two hands, one phone — every engaged tone is a £25–£60 order next door.
Orders yelled into the kitchen. No confirm. Remakes wipe the margin.
You can’t hire a full-time phone person. You can deploy an order agent.
Who it's for
Independent takeaways
Overflow during peak without a second counter person — WhatsApp confirm included.
Missed peak orders
busy independent
12–20 / Fri
Avg order value
collection / delivery
£28–£45
Recovered if 8 saved
one Friday night
£220+
One busy Friday often pays a month of Starter.
Multi-counter / chains
Shared prompts, per-site boards, one bill on Scale.
Sites on one bill
Scale pack
Up to 3
Peak concurrency
Scale
100 calls
Overage
after included tickets
£0.35
Built for operators who already know Friday breaks humans.
Sizes, extras, allergies — confirmed before hang-up.
Ticket lands where staff already look.
Customer gets confirmation the second kitchen accepts.
Step 1
Busy / no-answer → Takeaway agent.
Step 2
We tune upsells (drinks / sides) for your shop.
Step 3
Staff cook; customer gets WhatsApp confirm.
Hybrid pricing · Takeaway
Zero risk on usage: if the agent does not complete the outcome, you do not pay overage. Typical gross margin 85–95% on base fee + light overage (software-led stack).
Takeaway pricing sits slightly under restaurant — high volume, simpler flow.
Counter
£799/mo
600 orders · then £0.55/order
1 order agent · 15 concurrent
Friday Rush
£1299/mo
1,800 orders · then £0.4/order
2 agents (order + rush) · 50 concurrent
Multi-counter
£1799/mo
3,500 orders · then £0.35/order
3 agents · 80 concurrent