Choudhury Digital · YOOM
Sole director of a UK Ltd — shipping 8 complete · 24 showrooms under YOOM, with 8 complete apps for buyers to start.
Platform
The platform core.
YOOM — one operator layer where engineering, finance, and 8 complete · 24 showrooms share the same DNA.
Precision
Biological precision.
Syllabus-aligned curriculum mapping — every learning objective encoded with the rigour of a double helix.
Intelligence
Agentic logic.
Production LLM integrations, autonomous agents, and automation — intelligence wired into every workflow.
Architecture
Cloud architecture.
Nine AWS certifications deep — floorplans, not facades. Infrastructure you can walk through from day one.
Signature
Yusuf Choudhury.
One operator, one studio, 8 complete apps and 8 complete · 24 showrooms. CIMA in flight, AWS-deep — with Imperial College London on the horizon.
Engage
Now let's build yours.
Six-figure web, SaaS, and systems integration — bring the build everyone else avoided.
The credentials
Six facts that separate a working studio from a portfolio of mockups.
Company
Sole director, active UK Ltd
A registered, trading limited company — not a side project, a business.
Finance
CIMA candidate · 16 exams
Speed-running management accounting toward Chartered status on an accelerated timeline.
Engineering
Aiming for Imperial College London
A future ambition — Aeronautics & Spacecraft Engineering, systems thinking at altitude.
Cloud
9 AWS certifications
Practitioner → Professional → Specialty track across the AWS stack.
Portfolio
8 complete · 24 showrooms
Eight Apple-grade complete products — not thirty thin clones. Showrooms stay beautiful until they earn a complete slot.
Stage
Founder-operator
Building and shipping at studio scale — documenting every node in the mesh.
Holding company · portfolio.yusuf-choudhury.com
Yusuf Choudhury runs each product as its own company — own subdomain, own GTM, own buyer desk. Software at firstpoint.yusuf-choudhury.com, creator tools at vara.* and nova.*. The apex introduces the operator; the portfolio introduces the board.
Four doors · Executive systems architect · dual-track CIMA + CTA
Complete products · tool.yusuf-choudhury.com
Not thirty thin clones — fully built apps with live backends. Everything else is a premium showroom until it earns a complete slot.
Full set of 8 complete apps on /products.
Suite · 32 amazing SaaS
Eight Apple-grade complete products — not thirty thin clones. Showrooms stay beautiful until they earn a complete slot. Filter into finance, infra, discovery, or sandboxes.
35 systems
Clara, Mack, Arthur & Eleanor — 24/7 AI voice receptionists that capture missed calls, qualify leads, and book appointments.
£199/mo · Clara & Mack from £199 · Arthur & Eleanor £299
Connects Stripe, Xero, ERP, and cloud databases with automated webhook-to-ledger pipelines.
£5,000 – £25,000+ per project
Fractional systems architecture and management-accounting partnership each month.
£5,000 – £10,000 / month
Category-defining Next.js marketing or product site with motion, 3D, and conversion instrumentation.
£60,000 – £100,000+ per project
Unified master chat that connects multiple AI models and routes conversations smoothly.
£99/mo base
Connects to AWS and Vercel to find idle resources, redundant compute, and immediate cost-reduction opportunities.
£299/mo
Centralized dashboard to connect, monitor, and manage multiple Stripe accounts and product entities in one view.
£149/mo
Cryptographic digital watermarks and verification on signed corporate files.
£499/mo base
Proxy routing, token burn forecasting, and automated ledger hook management.
£29/mo base
Hot-swaps model providers mid-session without losing thread context.
£69/mo base
Hard spending caps and real-time anomaly detection on token usage.
£55/mo base
Synoptic depth, mark-scheme parsing, and grade-boundary forecasting for A-Level Maths.
£60/mo PLG
Further Maths masterclass with synoptic past-paper synthesis.
£60/mo PLG
Spec-aligned physics drills, rubrics, and AI-marked mocks.
£60/mo PLG
Chemistry masterclass with examiner rubrics and recall engines.
£60/mo PLG
Subject-aware conversational tutor with Socratic prompting and token-metered sessions.
£20/mo PLG
Neural scheduler sequencing study nodes against exam proximity and deadlines.
£20/mo PLG
Multi-tenant study platform — tenant mesh, modules, and hybrid pricing.
£20/mo single module
WEX portal with anti-ghost employer feed, Kanban pipeline, and CV roast.
£4.99/mo modular packs
Master command dashboard — AEO, Google SERPs, and social visibility in one surface.
£199/mo base
Answer Engine Optimization scanner — entity matching and AI citation recovery.
£79/mo base
Generates schema-rich JSON-LD citation blocks tuned for LLM scraping bots.
£29/mo base
Compiles qualifying UK R&D development logs and expenses into HMRC-compliant tax relief claim documentation.
£299/mo base
Benford's Law, phantom vendor detection, and duplicate invoice isolation over general ledgers.
£349/mo base
16-exam CIMA prep — mark-scheme parsing, case-study simulators, ledger derivation drills.
£100/mo PLG base
App Router labs — server components, caching, route handlers with mock deploy previews.
£15/mo · £45/mo Modern Stack Suite
Split-pane TypeScript sandbox — live execution, AST inspection, type-level drills.
£15/mo · £45/mo Modern Stack Suite
RLS policies, auth flows, and Postgres query sandboxes with live schema mocking.
£15/mo · £45/mo Modern Stack Suite
WebGL 3D scenes in React — R3F missions with draw-call and frame-budget overlays.
£15/mo · £45/mo Modern Stack Suite
Detects AI-generated vs human-crafted code via style fingerprints and edit-pattern analysis.
£139/mo base
Document provenance and human-authorship scoring for high-stakes submissions.
£149/mo base
Multi-signal humanity score — keystroke, voice, and behavioral fusion into one trust index.
£199/mo base
Multi-constraint fleet routing, last-mile dispatch, spatial hazard overlays, and depot heatmaps.
£499/mo base · £1,299 enterprise
Headless luxury edition manager, waitlist gating, and provenance tracking for high-status DTC.
£199/mo base
Autonomous CIMA management accounting agent — variance narratives, margin drift, token cost logs.
£279/mo base
The Operator
I'm Yusuf Choudhury, founder of Choudhury Digital and the YOOM platform. I run a registered UK limited company as its sole director — not a hypothetical, a trading business with real obligations and real output.
My edge is range. I'm a builder who thinks like a management accountant and a finance candidate who ships production software. While studying for my A-Levels I architect multi-tenant SaaS, automate Stripe-to-ledger flows, and design cloud infrastructure that has to stand up to scrutiny.
That dual fluency — engineering on one side, the ledger on the other — is exactly what high-stakes web and systems projects need. You don't get a developer who ignores the numbers, or a consultant who can't build. You get both, in one accountable person.
“I don't ask clients to imagine what I could build. I point at 8 complete · 24 showrooms across 9 curated clusters — CIMA + CTA dual-track — and let the work argue for itself.”
Why six-figure clients hire one architect
You hire one architect who owns the product, the cloud, and the numbers — no agency layers, no telephone-game handoffs.
→ Next.js front ends, multi-tenant SaaS back ends, and AWS infrastructure delivered as one coherent system.
Most developers ship features and ignore economics. As a management accountant in training, I build with margin, billing accuracy, and cash flow in mind from day one.
→ Stripe-to-ledger automation and unit-economics modelling baked into the architecture.
I don't ask you to imagine what I could build. 8 complete · 24 showrooms already proves the patterns your project needs — start with 8 complete apps.
→ Live micro-SaaS mesh + enterprise brands spanning edtech, fintech, and cloud.
Speed-running professional exams while shipping production software is a discipline. You get aggressive timelines held together by real systems thinking.
→ Documented, repeatable delivery process across every property in the studio.
Aiming for Imperial and chartered-bound — the trajectory is steep. Engaging now means partnering with capability that compounds.
→ An aspiring aerospace engineer on a chartered-accounting path, reinforcing the technical work.
Engagements
Choudhury Digital takes on a small number of ambitious builds a year for clients hiring the studio — web platforms, multi-tenant SaaS, and the integration plumbing that makes them profitable. Project fees from £5,000; six-figure-capable delivery. This is not employer/part-time hiring — see /employer for that. Full services page →
A category-defining marketing or product site that makes a serious company unmissable.
Investment
£60,000 – £100,000+ per project
Margin · Project — ~70%+ at scale
4 – 8 weeks · Funded startups and established firms whose current site undersells them.
The connective tissue between your payments, ERP, ledger, and cloud — automated end to end.
Investment
£5,000 – £25,000+ per project
Margin · High — fixed-scope + usage uplift
6 – 12 weeks · Scaling companies losing margin and hours to manual reconciliation.
Ongoing systems-architecture and management-accounting-minded partnership.
Investment
£5,000 – £10,000 / month
Margin · Retainer — ~85%+ on delivery capacity
Rolling, monthly · Companies who want senior capability on tap without in-house hires.
We pin down the real objective, the constraints, and the economics. You get an architecture, not assumptions.
↳ Technical architecture doc + fixed scope and price band.
Art direction and an interactive prototype so you feel the product before a line of production code ships.
↳ High-fidelity design system and clickable prototype.
Typed, tested, production code shipped in visible increments. You watch it come together, not a black box.
↳ Staging environment updated continuously with each milestone.
Payments, ledgers, cloud, and AI workflows wired together with validation and observability throughout.
↳ Integrated, monitored stack with reconciliation guarantees.
Performance, accessibility, and SEO hardened. We launch deliberately and tune against real traffic.
↳ Production launch + post-launch optimisation report.
Documentation, runbooks, and a clean handover — then optional retainer for ongoing momentum.
↳ Full documentation, runbooks, and ownership transfer.
Next.js & TypeScript
Strictly typed, App Router, server components, edge-ready front ends.
Multi-Tenant SaaS
Tenant isolation, RBAC, metering, and scale-aware data modelling.
3D / WebGL
Three.js, shader-driven hero moments, and performant motion design.
Stripe & Ledger Automation
Billing, metering, and double-entry reconciliation that auditors trust.
Cloud Architecture
AWS infrastructure-as-code, CI/CD, and cost-aware well-architected design.
AI Workflow Automation
LLM pipelines for ops, finance, and content — wired into real systems.
FinOps & Unit Economics
Cloud spend instrumentation and margin modelling from a management accountant's lens.
8 complete · 24 showrooms under one operator — 8 complete apps to start.
IllustrativeRepeatable multi-tenant patterns, shared platform core, and disciplined delivery across the Phase 1 catalog.
Reconciliation collapsed from days to seconds.
CapabilityWebhook-to-ledger pipelines with double-entry validation replace manual cross-referencing.
Flagship-grade sites that stay fast under load.
BenchmarkPerformance budgets, edge rendering, and Core Web Vitals tuning enforced from day one.
Engineering decisions defended on the P&L.
CapabilityArchitecture and cloud spend modelled against unit economics, not just feature velocity.
The Trajectory
Momentum compounds. Here's the trajectory I'm executing — already in motion, and accelerating. Engaging now means partnering with capability before the market fully prices it.
Running Choudhury Digital — 8 complete apps for buyers, 9 curated clusters, and six-figure-grade delivery.
Working through the CIMA qualification from Certificate to Strategic, building the management-accounting rigour behind every build.
Progressing the AWS track from Practitioner through Professional to Specialty — cloud architecture earned, not assumed.
Aiming to read Aeronautics & Spacecraft Engineering — formal systems engineering to reinforce the self-taught foundation.
Completing CIMA toward Chartered Management Accountant — a rare technical-plus-finance credential pairing.
Scaling Choudhury Digital into a systems-integration and web studio serving serious clients at £50/hr+ and six-figure engagements.
Forward-looking and illustrative: dates reflect a planned trajectory, not guaranteed outcomes.
Context API · One engine · Three skins
One /api/context/* stub serves executive roadmaps, consumer vaults, and proactive alerts — Stitchaxis flagship consumes the same B2B surface.
B2B workspace for executive agentic roadmaps — shared Context API engine.
/api/context/agentic-executive-roadmap →Context skinB2C consumer vault for personal context — encrypted, portable, agent-ready.
/api/context/contextvault →Context skinProactive alert UI surfacing context signals before you ask.
/api/context/stitchpulse →Phase 1 commercial
8 complete · 24 showrooms across 9 curated clusters. 32 live with Stripe — the rest capture high-intent waitlist with card hold.
Cluster 1
£5k–£25k+per project
Integration, retainer, signature site
Live & waitlist
From £4.99/mo
Stripe checkout where live · priority queue otherwise
Employer + products
Tracks
CIMA Command Centre + CTA dual-track
CIMA + CTA · Qualification
The Agentic Executive Roadmap — CIMA management accounting + Chartered Tax Adviser (CTA) with cloud and cyber running beside Phase 1 product launches.
Plus ACCA, multi-cloud, quantum, legal & governance — explore all tracks
Early access
One list, every product. Tell us a little about yourself and we'll prioritise the highest-intent signups into our first invite waves. Refer friends to jump the queue.
Progressive intent capture — three quick steps.
0
Phase 1 products
8 high-MRR complete apps on tool.yusuf-choudhury.com · premium showrooms for the rest
0
CIMA exams in progress
Certificate → Strategic, en route to Chartered
0
AWS certs targeted
Practitioner through Specialty
0%
Founder-led
Sole director, UK Limited company
£0+
Per hour, consulting
Systems integration & B2B architecture
Let's Build
If you're scoping a flagship website, a serious SaaS, or the integration work that ties your systems together, let's talk. Phase 1 is live for buyers — CIMA + CTA dual-track for employers who want the full picture.
Direct line to the architect — no agency layers, no handoffs.